In the Chinese Zodiac, the rabbit is known to be the luckiest of all the twelve animals, and red is considered the color of luck. Once the new year arrives, new red outfits are worn to visit relatives and friends, to exchange blessings and gifts.
Paying homage to the films of Wong Kar Wai and iconic streetscapes of Hong Kong, we designed our lighting to mimic his depictions of the glowing overhead lights that illuminate the city’s streets, tunnels and MTR stations.
Using film tones and wide-angle lenses, we created a world full of saturated reds and vibrant neon for Lululemon’s Lunar New Year Capsule inspired by the Year of the Rabbit.
